Disqus
Recently, Strategy Analytics Wireless Media Lab evaluated the mobile portal experience of leading U.S. carriers (T-Mobile was not on the list?) and concluded that Sprint has the best in class US operator portal, marginally ahead of Verizon Wireless. Still, carriers have much to learn, as users still have a hard time browsing around the carriers’ portal sites.
Key findings:
- Sprint was rated the best portal experience for access and download content, shortest time taken and highest user satisfaction — 65% of the mobile panel users chose Sprint as the preferred portal model.
- Verizon Wireless is the Strategy Analytics US Portal Click Index leader with users completing the specified tasks (access portal, buy a game, buy a music track, access mobile TV/video) with fewest clicks.
- AT&T Cingular scored lowest on portal discoverability
- Helio performed well on portal discovery but was rated poorly for User Interface.
- Clicks required to buy music ranged from a best of 18 to a staggering 39 for the category laggard.
- The best in class mobile portal required 17 clicks to buy a game.
Full release is available from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
