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Mobile technology solutions provider Crisp Wireless launched its mLogic MicroSite Builder 1.0 tool, developed specifically to give mobile publishers and ad agencies the ability to quickly and easily create robust mobile websites for advertisers. According to Crisp, all sites created using the new tool will benefit from the mLogic technology platform, which offers device detection and site optimization. Additionally, all sites built using MicroSite Builder report unique visitors, pageviews, time spent and opt-in data including emails and phone numbers.
Crisp Wireless’ CEO Boris Fridman said: “With the launch of the mLogic MicroSite Builder tool, Crisp Wireless is now fulfilling a critical need in the advertising value chain as it helps mobile publishers generate advertising revenue and enable companies easily create small-scale mobile sites without requiring any professional services or development resources.” (via: tmcnet)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
