In a strange move, Orange decided to discontinue its SPV brand in favor of HTC. In that sense, HTC’s latest handset will be available to Orange’s customers as HTC Touch — not as the SPV phone. While it makes sense for HTC, I don’t see how it fits with Orange’s branding. Maybe they are having problems with customers looking for HTC Vox, not SPV E650? Or the HTC realized how big of a company it has become and is now able to negotiate better terms with the carriers? Who knows — whatever the case is, I like the idea for one thing — it’s quite annoying trying to figure out which HTC device is branded as XDA, MDA or VDA… (via: the:unwired)
UPDATE: Orange will CONTINUE its SPV brand of Signature Series devices. HTC Touch will be sold as HTC Touch, but will still have the Orange logo.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.