Disqus
The New York Times has a piece on mobile video/TV and is reporting that ESPN is betting big on their mobile plans. Despite the company’s failed MVNO, ESPN is planning to patent a system that will analyze the web-users’ viewing habits to determine what content would best serve ESPN’s mobile web viewers. The system would track what content web users are viewing and “determine what like-minded sports fans want to view on their phones,” with the goal being “…to monitor individuals’ interests on the Web site and then use the information to match cellphone content to their tastes. If someone is watching a football game on ESPN.com and has to hit the road, Mr. Zehr says, chances are that they would like the game to appear on their cellphone 20 minutes later.”
We’re all for ESPN’s push to mobilize it’s content! Especially if it’s not through their own MVNO but through innovative new ways to push mobile content to users.
[Via: MocoNews]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
