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Juniper Research: Mobile social networking set for explosive growth

Categories: Research,
By: , IntoMobile
Tuesday, August 14th, 2007 at 5:04 AM

According to the Juniper Research’s report “Mobile User Generated Content“, mobile social sites are set for explosive growth. From the current 14 million this year, the report predicts more than 600 millions people will use these sites by 2012 — in terms of revenues, user-generated content content will account for $5.7 billion, up from this year’s $572 million.

Juniper ResearchAt present, mobile dating and chatroom services account for 57% of user-generated revenues, although this proportion will fall to 21% by 2012 as other services such as personal content delivery increase in popularity.

Dr Windsor Holden, author of the report, said that even though mobile social networking sites are in their infancy at this stage, already existing services are experiencing exponential growth, which is in some cases achieved through viral marketing. The high data charges remain the key hurdle to mass service adoption, as well as monetization.

[Via: MobileCrunch]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.