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Not surprisingly, mobile phone users remain annoyed with mobile advertising. Universal McCann conducted a survey among 9,500 people in 21 countries and have found that about 61% of respondents rejected ads on mobile TV and Internet services. For those who are open to mobile ads, the survey discovers that opt-in Bluetooth is the most effective technique.
Basically, people want something in return for viewing and potentially reacting to ads. Free, branded content is something that works for Coca-Cola, which gave away songs on iTunes.
The quest is still ongoing and many mobile advertising companies keep testing various models that would suit both sponsors and users. Hopefully, in a not that distant future we’ll see something less irritating that would bring a buck to mobile content developers, who in return would keep producing great content for free.
[Via: The Mobile Weblog]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
