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We all knew this will come sooner or later and now it’s about to start happening. Google will begin displaying ads in its mobile search results in the next few days. According to the search giant, the new service will be free to existing AdWords users through November 18th.
To make the experience truly mobile, Google said it will only display ads for sites whose landing pages can be adapted for showing on a mobile phone screen. In addition, unlike the classic-desktop AdWords, mobile ads consist only of the Headline and URL.
Current advertisers don’t have to do anything to sign for the new service. However, if they DON’T want their ads displayed on the mobile search results, it’s up to them to opt out.
[Via: Search Engine Watch]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
