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Mobile TV generate more than $6.6 billion from almost 120 million users by 2012

Categories: Mobile TV, Research
By: , IntoMobile
Friday, September 21st, 2007 at 8:00 AM

We all know mobile TV will be a killer app — it just makes sense to entertain yourself while commuting (that’s in case you’re using a public transport and/or NOT driving). The latest report from Juniper Research goes in the same direction, suggesting that worldwide annual consumer spending on mobile broadcast TV services will exceed $6.6 billion by 2012. At the same time, there will be nearly 120 million mobile TV viewers in more than 40 countries — that’s ten times more than today. As expected DVB-H will be the dominant standard.

Juniper ResearchThe report also deals with regulatory issues, cautioning that services “face significant technological and regulatory hurdles both prior to launch and as they bid to build a critical mass of subscribers.” According to Juniper’s analysts, regulators need to make optimal UHF spectrum available as soon as is practicably possible. On the other hand, it’s up to vendors to ensure that broadcast TV chipsets are rapidly introduced into a wide range of mass market handsets to facilitate adoption.

Finally, let’s talk about markets. United States will be the single largest mobile TV market by 2012, followed by Japan and Italy… Full release available from here.

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Julia

    This is a very interesting report. And you’re right with your first sentence – it just makes sense to use those minutes „useless anyway“ to entertain yourself. The number of people playing mobile games while communiting is increasing, and why shouldn’t they watch TV as well? If they have the possibility. Let’s see how things will develop…