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Only 5% of Europeans interested in mobile TV

Categories: Mobile TV, Research
By: , IntoMobile
Sunday, October 7th, 2007 at 5:56 PM

mobile TV illustrated with Nokia N92The single European standard is there (DVB-H), and now we’re waiting for the carriers and handset manufacturers to pitch us about the “wonderful world of mobile TV.” However, it’s worth noting that a recent poll suggests 95% of Europeans are uninterested in mobile TV!

While we still believe the mobile TV is a killer app for mobiles, somehow this makes sense. The technology is still brand new and there are just a few mobile TV enabled devices…

Undoubtedly both operators and handset makers will keep touting the mobile TV as THE technology poised to take off and will keep pushing it with all their advertising money in the coming months. On the other hand, it’s the consumers who need more affordable devices to use the new service regularly. While commuting for instance?

[Via: slashphone]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Steven

    Quote from your article:
    In addition, I guess we could say that only users in Scandinavian countries, Italy and probably UK are savvy enough to use their devices to the max — or that’s at least what most polls suggest.

    Excuse me, Dusan? So the rest of us Europeans have no clue on using cutting edge technology?! So the other European countries only use voice calls and SMS on their mobile devices?
    The report on the study on Reuters provides no such indications, and neither does the report on SlashPhone, so you might want to enlighten your readers with a few links to studies that prove your claim.

    Thanks in advance for your feedback, and in case you can’t justify your claim, I look forward to reading an updated article.

    Steven (a reader from Belgium, one of the other HSDPA-enabled EU-countries)

  • dusanb

    You’re right, I haven’t used the proper wording. Deleted the whole paragraph. I guess I wanted to say that mobile TV and other 3G services are mostly used (as in percentage of population) in Italy, Scandinavian countries and UK.
    http://www.intomobile.com/2007/07/22/eu-supports-dvb-h-mobile-broadcasting-standard.html

    Thanks for noticing the error.

  • Doesn’t matter

    DVB-H? Why should we pay for a service which is already free? Yes: Here in germany you have to pay for DVB-H but for DVB-T not.