Disqus
I’ve been in Amsterdam since Monday, not blogging, because this city is amazing and if it wasn’t for all the coffee I wouldn’t be alive.
That being said, there are a few things I want to jot down for a more elaborate piece later on, but here is some immediate feedback:
Chris Anderson from Wired gave a thought provoking talk on the economic paradigm currently known today as attention scarcity and what factors are causing it. That speech compounded with the words of Rory Sutherland on how marketing is being turned upside down got me thinking about something. Rory said that you probably wouldn’t want to watch a video on youtube of a guy building a bookcase he purchased from IKEA. If however you do purchase that bookcase than that video is the most valuable resource to you at that exact moment in time.
Case in point, people complain that multimedia computers are too complicated to use and it really isn’t until one is shown the power of their devices that they begin to understand their full potential. All Nseries devices ship with video playback capability and some type of memory card inside the box. How hard would it be to make a video of someone showing off the device and everything it can do?
Let’s be honest, no one reads their manual. No one watches that silly 30 second, Moby diseased, advertising video. We all hit NO when the tutorial comes up the first time you turn your device on and even if you do watch that video it doesn’t really show you anything.
There were a few words Nokia has been throwing around this past week, mainly openness and “being more human.” Humans learn by watching other humans do things. At one point my mom knew more about computer than I did, she showed me how to turn the magical box on and how to open programs.
Maybe that human touch is what Nokia needs.
Feel free to watch all the talks that were given on Nokia’s site here.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
-
Chris P
-
John
