Just recently the “world’s first ad-supported mobile games and applications distributor” Greystripe announced early results from its partnership with Opera, which involved addition of GameJump bookmark on Opera Mini’s customized browser homepage. And the results are…
In the first month since the partnership launched, Opera users have downloaded over 1,600,000 games and applications! The price is right (i.e. free) so I’m not surprised at all, even if apps and games contain somewhat annoying ads. That being said, I guess it’s reasonable to expect the two will keep working together… Full release follows after the jump.
PRESS RELEASE – Greystripe, the leading distributor of ad-supported mobile games and applications, announced early results from its partnership with Opera, the world’s leading mobile web browsing software company to bring free mobile content faster and easier to consumers browsing on their mobile phones. Opera is the latest of 20 distribution partners to use Greystripe’s AdWRAP Catalog Platform, bringing ad-supported award-winning mobile games to users of its Opera Mini browser.
In the first month since the partnership launched, Opera users have downloaded over 1,600,000 games and applications demonstrating an overwhelming success already. The Opera Mini homepage now includes a GameJump bookmark, allowing users to access Greystripe’s free mobile game portal with one easy click. The GameJump bookmark joins other consumer brands such as Myspace, the New York Times, BBC and Yahoo! on the browser’s worldwide-accessible homepage.
“We’re excited to partner with Greystripe because they share our common belief in giving high-quality, engaging mobile experiences to consumers,” said Tatsuki Tomita, SVP consumer products, Opera. “Both Opera and Greystripe are well positioned to take advantage of the mobile Web’s explosive growth. By partnering now, we can offer more options to users today and even more as we expand and develop our offerings.”
Greystripe’s AdWRAP Catalog Platform enables mobile Web sites, Internet portals, social communities and mobile applications, like Opera Mini, to distribute Greystripe’s catalog of over 900 mobile games to their users. The AdWRAP Catalog Platform is a hosted and customizable combination of mobile Web and Internet technologies that can be tailored to the look and feel of any site, much like the added GameJump bookmark on Opera Mini’s customized browser homepage.
“We are always looking for creative and effective ways to get great content to people,” says Michael Chang, CEO of Greystripe. “This in-browser deal has been a coup for us and the early results have already deemed the deal a win-win-win for Greystripe, Opera, and most importantly our consumers.”