Disqus
Before you start reading, please note that I don’t want to urge you to vote for anyone in particular, rather I just want to show how SMS marketing can be effective — or not — in getting youth to vote.
Anyway, there’s a new study conducted as part of the nonprofit The Student PIRGs’ New Voters Project to demonstrate the effectiveness of using text messages to mobilize young voters. Yeah, the SMS works, well kinda… Young people are 4.2 percent more likely to vote if they receive an SMS reminding them to show up to the polls. That’s not much, but this number adds to the existing marketing activities. And when you add the price of SMS sent to the mix, you should realize it’s quite cost-effective…
[Via: textually.org]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
