Disqus
So we are back on the case of those UK Mobile Network Operators – this time to take a look at two more of the big four – Orange and T-Mobile:
Orange
Orange has it’s very distinctive colour scheme, and an awful lot on-screen – it kinda overloaded my tiny brain, but perhaps that’s a matter of familiarity with the site – I’m not a subscriber so I don’t have cause to visit it regularly (and become familiar with it)! Interestingly, there isn’t a device promo, but instead lots of content and services (including their convergent broadband). So how does it take you, the readership? Like, or…..dislike?!
T-Mobile
T-Mobile has used it’s Pink and Grey colour palette, and whacked in some greens and blues for effect – for me, it’s another one that doesn’t suit, and again, I am just one humble opinion. Both T-Mobile and Orange choose not to use the full width web browser window that was available (contrast with O2 and Vodafone, here) – controlling the max width allows for a stylised site, but is this at the expense of being able to show more? Well as you can see T-Mobile managed to fit in a lot of textal links, and phone(s) promo – Nokias and Sony Ericssons in this case.
That’s the big four then – colour, layout, and promos – but the question is – who did it best?
Ben
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Steve Rowlands
