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Short, sharp, and sweet: Amobee Media Systems has announced it has been chosen by Vodafone Italy to supply ad-funded Mobile Video content to it’s users. This will be done in a similar way to recent announcements in Spain, Greece, and the Czech Republic. Quickplay Media will be powering the service using it’s OpenVideo SDP (service delivery platform).
As I have mentioned in my previous post regarding a Mobile Ad conference, now is the time that Mobile Ads are becoming more sophisticated – whilst textual and image banners Ads in WAP are still around, we are now moving in the direction of dynamically-inserted Ad “pre-rolls” (a short ad inserted before the main video content), “interstitials”, and “post-rolls”- of course, the idea with these being that as the user is definitely watching the video (since it’s content they decided to view), then they will definitely see the Ad – hence the “eyeball” (as they call it in Ad-land), has definitely been on the Ad (as oppose to scanning past it on a static page for example).
Vodafone Italy are not the only ones to deploy this technology; 3UK did the same last year with Rhythm New Media.
So what do we think of it though – are you ready to have Ads “shown” to you, in return for cheaper content? Do you want the choice? Or do you not mind?
[Via: MobiADNews]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
