Texas Instruments is a well known chipset supplier, Nokia uses them for most of their S60 based products and I’m sure you’ve heard the term OMAP at least once or twice with other handset makers. Renesas is a Japenese company that in the course of one year managed to increase revenues to $655 million for 2007 versus $159 million in 2006, that is a 318% jump. They’ve increased their marketshare from 4.8% in 2006 to 18.4% in 2007, that is 380%, again all of this in the process of 1 year.
“In a market that traditionally had been dominated by a single company, Texas Instruments, the emergence of a strong No.-2 in Renesas as well as the impressive growth of other companies speaks to the opportunities available in this area,” Sideco said. “Aside from the continuing need for stand-alone multimedia processing capability, the added competition also should spur innovation and potentially lower Average Selling Prices (ASPs), further driving growth.”
More competition = more innovation = consumers win!