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Handango to attempt selling mobile software in the retail channel

By: , IntoMobile
Tuesday, March 18th, 2008 at 3:43 AM

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In a move that makes me choke on my morning Müsli, Handango has decided to sell software for mobile phones in actual stores, like the kind you have to leave your house and stand in line to buy things kind of store. Carphone Warehouse will be working directly with Handango to sell applications for the BlackBerry 8120 at first and then move on to other platforms later.

Can you imagine how the meeting must have went?

“Hey Bob, we need more money, think we should sell software at the point of purchase of the actual device?”

“You mean sell software when someone buys a phone?”

“Yea why not, we already push so many upgrades and confusing rate plans, might as well try and sell them a 20 quid calander application they’ll never use! We’ll put it in a pretty box, it will sell, it’s a sure fire bet!”

“Brilliant!”

Just like the floppy disk above is useless today, people in the industry and moving towards moving their bits digitally. Music, movies, books, software, everything. Leave it to Handango to start the devolution process.

[Via: Mobile Burn]

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.