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According to ABI Research’s recent survey titled “Mobile Content Survey Results“, today’s mobile phone owners use a mix of mobile content obtained from the Web, from their personal collections, and from their mobile operators. As an example, today’s mobile consumer is more likely to watch a video from YouTube on his or her phone than a video from the carrier’s own service, but is more than twice as likely to get ringtones from the carrier than from any other source.
Michael Wolf, research director at ABI argues that this shows that despite the strong control most carriers retain over the network, their control over the mobile content ecosystem remains limited.
Highlights:
- 14% of respondents who said they use their phone to watch video was split nearly evenly between those who watch video from websites such as YouTube (35%), from their own carrier’s video offering (31%), and from video they sideload onto their mobile devices (28%).
- When it comes to music, the leading source of music files on a mobile phone was ripped CDs and sideloading onto the phone (48% of respondents), while over one third of music-listening respondents (35%) purchased music through their carriers.
- Lastly, pre-loaded content such as games were some of the most popular forms, as six in ten mobile gamers said they only play the games that came with the phone.
“We expect to see increased content acquisition directly to the phone from the Web. And despite a loosening of control over content delivery to consumers, we believe the carriers will ultimately benefit as they open up their networks and handset platforms and look into taking advantage of increased advertising-supported content delivery,” Wolf concluded.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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