By: Ben Robinson, IntoMobile Saturday, March 29th, 2008 at 6:23 AM
What is it with UGC-TV? You mention one company, and suddenly a whole load come along!
Ammeon is announcing what is apparently the “birth of a unique new communication medium”, called Social Mobile Broadcasting. Ammeon’s Commune platform basically combines interactive mobile TV with communities and social networking, to delivering an e2e solution designed to complement unicast, broadcast and multicast mobile technologies.
Commune delivers TV content organized in themed communities. While subscribers watch scheduled content, they can chat with other community members and interact with competitions and polls. Subscribers can “virally” invite their friends to join the community and can even upload their own video contributions direct from their phone!
Ammeon believe that creating digital multimedia content on the handset is now simple, and should be complemented by a system to allow them to both distribute that content via their own “TV stations”, which have a community of users attached to them. Ammeon believes that “… This represents a true convergence of broadcast and mobile, not just at a technology level, but at a social level”
Comment: It’s certainly going to be interesting, as more and more of these platforms are deployed, to watch the landgrab that is occurring. No doubt social networks are going to be one of the next big things in Mobile (maybe on just hype alone), the only question that remains is how big…?
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.