Disqus
TDC is offering a new, ground-breaking music service that offers their Danish mobile and broadband customers unlimited access to music downloads from renowned local and international acts, without additional charge.
Three of the world’s major music companies and a large number of Danish music companies are part of TDC’s new music service called PLAY, which launched at midnight on April 1, 2008.
TDC’s and YouSee’s broadband and mobile customers – with the exception of a few subscriptions types – will be able to download more than one million tracks from artists such as Red Hot Chili Peppers, REM, Ida Corr, James Blunt, Anne Linnet, Bruce Springsteen, Outlandish, L.O.C, Robbie Williams,TV2, Szhirley and many, many more.
At present, TDC has entered into agreements with three of the four largest international music companies, EMI, SONY BMG and Warner Music Denmark as well as many Danish independent labels including the MBO group, DIGIDI, Artpeople, Clockwize, House of Scandinavia. The agreements cover both new and catalogue releases.
Under the terms of the deals, the ability to play the downloaded tracks will expire automatically if the customer terminates their subscription. TDC will also offer music fans the opportunity to purchase their favourite tracks for 8dkk (approx. €1) per download.
Jens Alder explains the rationale for the launch of PLAY with the fact that both the mobile and broadband market are more or less saturated, and that there is a need for new thinking for telcos to attract more customers.
For the techies among you (and I know you are out there!), here are the formats of the tracks for each delivery channel:
- Music for mobile phones: AAC/AAC+ (48 kbit/s)
- Music for computers: WMA (192 kbit/s
So what do we think? Is it a flyer? I could certainly do with unlimited music as part of my mobile or broadband package!
[Via: TDC.com PR]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
