Disqus
Orange has announced that it will integrate eBay on a range of it’s Singature devices – the first jointly-branded app it will have offered.
The app will allow Orange customers to manage bids, and also view new listings, via the Signature range homescreen. I imagine this is some kind of expanding widget, but details are scarce currently.
Orange says that going forward, the app will be expanded to offer even greater functionality – always a good way to keep customers interested!
Probably the bigger questions in my mind are whether these widget-style apps offer enough, and also the management of the increasingly complex app landscape on devices – harmony and simple UE are two areas often overlooked by “keen” marketeers! However, we can only give Orange the benefit of the doubt, and let’s see how this thing works when it gets out in the wild 
[Via: Pocket-lint.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
