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When the VP of Corporate Communications from a company like M:Metrics contacts you, you know you should take a look at what they have to say – that is exactly what has happened in this case!
M: Metrics have some interesting data on Mobile Gaming as a whole, contextualised by the recent “launch” of N-Gage (as Stefan reported on). Stats-a-plenty below:
According to M:Metrics, in February:
- 48.4 million people played a mobile game
- 20.2 million played a game they previously downloaded
- 7.6 million downloaded a new game
These numbers are all up from the same period last year (February 2007),
when:
- 45.2 million played a mobile game
- 18.5 million played a game they had previously downloaded
- 6.8 million downloaded a new game
Among Nokia owners,in February, 20.1 percent (5.9 million people) played a
mobile game, against a market average of 21.4 percent. Other Nokia stats:
- 6.2 percent of Nokia owners played a game they had previously downloaded (versus 8.9 percent market average)
- 2.7 percent downloaded a new game (versus 3.4 percent market average)
“Nokia is currently underperforming in the games market today primarily due
to the fact that the US market is flooded with low-end, free Nokia phones
that came with carrier contracts,” said Mark Donovan, senior analyst,
M:Metrics. “Today, N-Series devices are still quite expensive and are not
widely distributed in carrier channels, resulting in low market adoption.
However, among those toting high-end Nokia devices on the Symbian operating system, 30.8 percent played a mobile game, indicating that mobile gaming is a popular activity on these phones.”
It will be interesting to see in a year’s time, how N-Gage (which is currently limited to very recent Nokia NSeries devices) has affected the stats – will it be measurable, one wonders – probably, if Nokia have anything to do with it!
If you want to check out M:Metrics’ site, you can go here.
[Via: M:Metrics]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
