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British Airways sends over 11,000 SMS apologies

Categories: General
By: , IntoMobile
Thursday, April 10th, 2008 at 7:36 AM

people at Heathrow

Recently a series of troubles hit Heathrow’s Terminal 5, causing hundreds of cancelled and delayed flights. To make up for the problems, British Airways sent out over 11,000 text messages, explaining people what’s happening.

Not that a text message can make you feel better when a flight is delayed or even worse cancelled. Still, we do want to applaud BA for using mobile technology to keep its customers in the loop. I’m not sure whether other airlines are using the similar technology, but I’m sure passengers like the idea. Or that’s just me…

[Via: textually.org, image from The Telegraph]

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Will Park

    I hope those text messages included instruction to retrieve travel or hotel/meal vouchers. I hate delayed flights and the airline should make up for any delays or cancellations…