Disqus
Fun Text is to have it’s messaging app embedded on a selection of 3UK devices. The result of the deal is that users will have the option to select Fun Text services, alongside SMS and MMS, in the messaging menu of the devices in quesition.
Fun Text essentially allows users to choose from a range of premium content that is preloaded in the app, to generate a “text message” that contains rich media (or in other words an MMS)… Once the message is sent from the app, industry-standard MMS is used to deliver the message to the recipient.
Fun Text has had their service running since last year on the portal, but this deal is the first time an MNO has deployed the app. The application is initially going to be available on the N95, N73, E65, and 6120 (so it’s a Symbian app).
Trials apparently show that Fun Text users send 50% more MMS messages than normal users – which bolsters that all-important ARPU. With 3′s USB data modems (literally) flying off the shelves, it’s a good week to be 3!
[Via: Mobile Entertainment]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
