French supermarket chain Carrefour is launching its own MVNO telephone service called Carrefour Mova in Poland. This is not their first time, though. Poland is the fifth country in Europe where they are offering their mobile phone service. Other markets include France, Belgium, Spain and Italy.
According to Carrefour Polska’s new chairman Gilles Roudy, Carrefour Mova plans to win around 100,000 clients in the course of a year. Aside from offering equally low-cost phone calls to all other carriers in the country, their key selling point is the possibility of gaining free minutes in exchange for shopping at Carrefour.
Carrefour Mova is relying on Polkomtel’s infrastructure for its services.
[Via: wbj.pl]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.