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Synovate has conducted a study on behalf of Telenor to show which nation among the three surveyed — Norway, Sweden and Denmark — buys the most expensive and advanced mobile phones. And the winner is… Norway, where people spend an average of NOK 1868; Swede spends an equivalent of NOK 1762 and a Dane NOK 1247 when purchasing a new mobile phone.
The study also showed that Norwegians buy more advanced mobile phones. As many as 53% of Norwegian people’s mobile phones were classified as high-end, compared to a mere 11 and 34 percent in Sweden and Denmark, respectively.
Other findings:
- Mobile phone users in all three countries said it is important that the phones have cameras. People in Norway find this particularly important, while in Denmark they prefer easy to use (simple) phones. Finally, Swedes are especially concerned with the music-listening functions.
- On average Norwegians and Danes replace their phones on every 22 months, while the Swedes keep theirs for an average of 31 months. However, the main reasons that Scandinavians get new phones are that their old phones are either destroyed or lost.
The bad thing about the survey is that it doesn’t include Finland. We know which brand they prefer, but what about their mobile phone buying/using habits?
[Via: textually.org, NorwayPost]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
