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AT&T multi-cultural print ads look awesome

Categories: AT&T, General
By: , IntoMobile
Wednesday, April 30th, 2008 at 6:42 PM

AT&T multi-cultural print ads

AT&T has created a multi-cultural print campaign, featuring painted hands that represent cultural and historic traits of Egypt, China and Japan. We’re not sure what’s exactly the idea behind the ads — except maybe to prove AT&T is all about diversity — but we love the way they look, nevertheless. BBDO is behind the eye-catching campaign and I guess we should ask them what’s the point… Anyway, few more images follow after the jump. Enjoy!

AT&T multi-cultural print ads - pic 2

AT&T multi-cultural print ads - pic 3

[Via: textually.org]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Snidely

    “We’re not sure what’s exactly the idea behind the ads — except maybe to prove AT&T is all about diversity”

    Uh, did you read the ad? It’s obviously marketing for their international roaming service (and a damn good ad). The “works in over 200 countries” was a pretty good hint.

  • dusanb

    Yeah, but that’s kinda given. Virtually every single carrier allows you to use your mobile phone in roaming. That’s why I wrote that. Thanks for noticing, though.

  • Varda

    Do you know where I could find the Canadian ad?