Disqus
AdMob has announced AdMob Mobile Analytics to deliver a “comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile websites and advertising campaigns.”
AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.
Similarly to other, “desktop web” products, users of the AdMob Analytics suite will be able to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. Additionally, AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising — as well as track conversion of the specific events and actions that the campaign seeks to drive, thus enabling measurement of campaign performance.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
