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UK: Phones4U looking at an investigation by Ofcom

Categories: UK Retail
By: , IntoMobile
Friday, May 16th, 2008 at 4:21 PM

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Phones 4U, which is a popular highstreet retailer in the UK, is apparently facing an investigation for alleged misselling, according to the FT. Phones 4U has over 440 stores in the UK, generated sales of £755mn in 2007 – as you can see then, a major player…..

Ofcom, the UK Telecoms regulator, has said that it has had numbers of complaints about misrepresentation, hidden charges, and so-called “cashback” offers, which have proved to be unclaimable.

Ofcom has said it will provide a judgment on it’s findings within 6 months – and Phones 4U has said it will comply with all requests for information.

[Via: FT.com]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.