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Update: 123play is now officially launched!

Categories: Gaming
By: , IntoMobile
Tuesday, May 27th, 2008 at 1:50 PM

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You might remember that a little while back, I wrote about a new free, ad-funded, games service, for UK Mobile gamers. Well, it’s now officially launched!

The 123play website has some great games, and the idea is that in exchange for your free gaming, to get to see some ads that have been cleverly inserted in to the game:

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As I said before, I liked the beta version of the site, so why not click on over and check it out at http://123play.com

[Via: netimperative]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

  • Zak

    Looks interesting,
    they only have a few games, but I’m sure this will blow up if ppl catch on to it

  • Raidium

    I think this is really great, a few ads for free. Deal! Now you said UK mobile gamers, will it still work for us over here in the US?

  • Raidium

    Well, I just answered my own question. It says service only available in UK in the top left of the site, lol. So any ideas as to when it will become available in the US?

  • Ben

    Hi Raidium,

    I don’t know currently if/when they are to expand in to the US, but as I have a contact there, I have asked on your behalf :-)

    Cheers

    Ben

  • Carl Costa

    Hi, Great to hear the feedback. We are planning to launch in the US later this year.