Disqus
M:Metrics, our favourite Mobile stats company measuring activity in the mobile industry, has been acquired by comScore, one of the top trackers of Internet and digital-market share. comScore paid $44.3mn, and issued stock options also, to close the deal.
With the acquisition, comScore strengthens its position in measuring mobile-phone usage, mobile-Internet browsing and related advertising — all fast-growing categories that major technology and media companies are focused on.
In the U.S., 89 percent of mobile-phone users own a device capable of browsing the Internet, according to M:Metrics. In the developing world, many people are leapfrogging PCs and wireline phones and going straight to mobile devices for communications and Internet access.
So, it seems consolidation happens not only in the industry itself, but in those monitoring the industry. I could draw some analogy about life imitating art and so on – but instead, I’ll just say that M:Metrics have been a great source of stats for us at IntoMobile, and we wish them the very best going foward with their new company!
[Via: The Seattle Times]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
