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According to Telstra, their Mobile customer have watched 80,000+ hours of Mobile TV during April. This apparently is due to Telstra’s close relationship with Foxtel, which supplies the content to the telco’s mobile users.
Foxtel by Mobile takes snippets of pay television programming and packages it across the Telstra Next G mobile platform.
Interestingly, Telstra says that as opposed to what most research says, their viewers are from an older demographic, and looking at the content during prime time television viewing periods (perhaps it’s Dads that have been evicted from the Living room by the rest of the family..!)
The company notes that the mobile content was consumed at about 7PM on Saturday night, followed closely by the same time on a weeknight with the top five mobile programs being all entertainment-based, with FOX8, The Comedy Channel, Channel V and TV1 taking out top place.
Well, I like any stats that point to a growth in Mobile Content usage, and this set seem to reinforce the idiom that you need good quality content to Subs to spend on it!
[Via: Smarthouse]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
