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Reuters has an interesting article about Orange and its UK strategy. The France Telecom owned mobile operator is set to open more shops, reduce its reliance on Indian-based customer service centres and invest in a new high-speed network, according to the new Chief Executive Tom Alexander. In addition, the plan is to combine its mobile and fixed-line broadband arms to develop new services and products such as laptops.
The changes will result in 500 new jobs in customer service and retail by the end of the year and a reduction of up to 450 positions in administration, management and support functions. 60 new stores will be opened across the country to add to the existing 338 outlets.
Orange also plans to improve coverage by rolling out 450 new 2G base stations, while at the same time investing further in the faster networks. Next year, the mobile operator will launch its super-fast 14Mbps mobile network.
“If you look at sales of dongles (mobile Internet) at the moment, it’s a great growth area. Now, people are expecting Internet access wherever they are and that’s where we think we’ve got a great advantage in having fixed and mobile,” Alexander told reporters on a conference call.
[Via: Reuters]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
