Disqus
Greystripe unveiled statistics from their internal database of users, their catalogue partners and third party research studies. And they (numbers) rock!
But let me stop here and let the numbers talk instead:
- Greystripe’s 800+ games are the most popular among the sought-after 18 to 34-year old age group.
- 68% of Greystripe’s GameJump users are in the United States.
- 75% of worldwide users fall between 18 and 34 years old.
- U.S. users are split 60% male-40% female, while Greystripe’s worldwide audience is split almost evenly amongst men and women.
- 51% of GameJump’s users are the primary purchasing decision makers of the household, with another 39.2% sharing the responsibility. In total, 90.2% of the consumers exposed to ads on the Greystripe network have the power to make purchasing decisions for their families.
- Greystripe’s advertisements have shown an ultra-high click-through rate of 10.1% worldwide — that’s 6 times higher than those found in traditional mobile advertising.
- Since launching in 2006, over 65 million ad-sponsored games have been downloaded with the average gamer playing each game a total of 66 minutes.
More insight into Greystripe’s consumers is available online and free to anyone interested at Greystripe’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
