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Orange Switzerland has launched a package of services targeting this year’s European football championships Euro 2008, which will be held in Switzerland and Austria between 7 June and 29 June.
Apparently customers will be offered unlimited access to the Orange World football section for CHF 8, which includes mobile TV broadcasts, live tickers, match schedules, and news. The Orange LiveTV service will be streaming over 3-3.5G – for owners of HSDPA handsets, there will be so-say “HD quality”.
It’s always a dangerous move I think to re-use terms from parallel industries (in this case home AV) – quite what people will be expecting from HD Mobile Video will not tally with what is provided – having worked on this topic a great deal personally, we are still a little way off being able to provide full-rate, QVGA+ sized, high-def video on Mobile. Perhaps a more accurate term would be “HighER definition” Mobile video….
[Via: Telecom Paper]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
