Apple’s cheaper pricing structure, allowing for carrier subsidies, is starting to shape up quite nicely. With carriers around the world signing up to hock Apple’s next-generation iPhone 3G to fans of the iconic handset, Apple’s new business model is becoming more clear.
Steve Jobs mentioned in his keynote speech at WWDC 2008 that the Apple iPhone 3G would carry a maximum price-tag of $199, for the 8GB variant of the iPhone 3G, and $299 for the 16GB version. T-Mobile Germany has surfaced as the latest iPhone 3G carrier to introduce higher subsidies on the iPhone.
T-Mobile subscribers willing to sign a contract for a €69/month wireless plan will be offered an 8GB Apple iPhone 3G for just €1 – the 16GB iPhone 3G will cost €40 for this tariff-tier. Those willing to hand over €89 every month to T-Mobile will be offered the same €1 8GB iPhone 3G, but will be able to get their hands on a 16GB iPhone 3G for €20 – which is hardly a deal, considering the higher recurring monthly costs.
The 8GB and 16GB iPhone 3G will be offered for €170 and €260, respectively, when purchased with the base €29 monthly tariff. So, unless they’ve a need (and a willingness to pay) for a more inclusive rate plan, we don’t see many Germans opting for the higher-tier rate plans in return for a discounted iPhone 3G purchase price.
[Via: iPhone Atlas]