Disqus
You might remember from only a few weeks back that I covered Blyk’s (the ad-funded MVNO) rollout to further European countries – well, they have just announced that for Belgium, the network they will be piggy-backing on is Mobistar.
Blyk is the new mobile network for 16-24 year-olds that is funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was founded in 2006 in Finland and is now operating in the UK, where members embraced the Blyk concept so quickly that its annual member targets of 100,000 were reached six months ahead of schedule. Entry into Belgium is part of Blyk’s next wave of European expansion that was announced last week.
As before – let’s see how well the ad-funded model rolls out – Blyk’s plans are to enter the German, Spanish, and Belgian markets next year.
[Via: ABN Newswire]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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