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Orange and Bic to sell BicPhone

Categories: Hardware, Marketing, Orange
By: , IntoMobile
Wednesday, July 16th, 2008 at 4:15 AM

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Orange and disposable pen maker Bic are joining forces to launch a 49 EUR BicPhone, that will come with the battery pre-charged, and one hour of call time. The phone will be widely available across France from 7th August. The phone is made by a Chinese ODM called TCL, and will support just voice and text.

As Bic is well-known for it’s bright colour pens (and shavers and lighters), you can expect the phone in lots of garish nice colours. Latterly, the phones are also going to get store-space in Orange’s shops.

I was going to say this story was nothing to write home about, but that is such a poor pun….. :grin:

[Via: Telecom Paper]

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.