Disqus
IKEA is known in the US and Europe for their cheap, assembly-required furniture with a tendency to wear out after a year or so of use. Anybody that has logged time in a college dorm room will likely be all too familiar with the particleboard planks that make up a majority of IKEA’s living space hardware. What they aren’t known for, however, is their wireless service.
That’s right. Brits with a taste for all things IKEA will be happy to hear that the Swedish furniture maker is trying its hand at being a wireless carrier. IKEA has leased network time from T-Mobile, adding “MVNO” to its product offerings.
The IDEA behind the IKEA MVNO is that the same people that flock to their affordable wares will be more likely to buy cheap wireless service while they’re picking out their Sultan bed. Just £10 (~$20) worth of airtime kicks off IKEA’s MVNO pre-paid service.
Let’s hope the IKEA MVNO doesn’t break down after a year of use…
[Via: PocketLint]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
