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YouTube has reportedly started testing out ads on the mobile version of it’s site (http://m.youtube.com). These ads are apparently on the US and Japanese pages of the site.
The Mobile version of the site hasn’t been running all that long, and has overcome some technological issues to do so – mainly that whilst PC-based browsers can accept Flash video, Mobile devices require it in 3GP format – which means a hefty transcode of all videos to be offered over mobile access.
Delivering this, and the iPhone-specific version of the site (which I believe accepts another video format again!) are major ticks in the box for YouTube, and are about widening users channels and access – but this latest move is all about monetising it.
[Via: washingtonpost.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
