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The Austrian mobile operator ONE, owned by Mid Europa Partners (65%) and France Telecom (35%), will soon adopt the Orange brand. All elements of the new brand will be deployed throughout 90 stores and 1,700 dealers across the country.
This move is obviously important for Orange, and Olaf Swantee, Senior Executive VP of Personal Communication Services said: “Building on our successful partnership with ONE, we will use our brand, our innovation and our expertise to transform telecoms for customers in Austria.”
Out of four networks in Austria, One/Orange is the 3rd ranked operator in the country. The company ended the first half of this year with 1.95 million customers, or 19.4% of the market.
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
