Disqus
Mobile Operator Cellcom has launched a new Mobile Ad model in Israel, which enables subs to get free air time in exchange for watching commercials. Customers will be able to get up to 45 minutes per month of air time for watching the Ads – at the end of the Ad, subs have to answer 1-2 questions to prove they paid attention!
The initiative, called “Time is Money”, is being targeted at those from teenager years up to 30 or so years of age – big-name advertisers such as Coca-Cola, Nokia, and Sony are on board, and can you blame them, having the opportunity to hit many of their demographics!
[Via: Reuters]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
