Mobile Operator Cellcom has launched a new Mobile Ad model in Israel, which enables subs to get free air time in exchange for watching commercials. Customers will be able to get up to 45 minutes per month of air time for watching the Ads – at the end of the Ad, subs have to answer 1-2 questions to prove they paid attention!
The initiative, called “Time is Money”, is being targeted at those from teenager years up to 30 or so years of age – big-name advertisers such as Coca-Cola, Nokia, and Sony are on board, and can you blame them, having the opportunity to hit many of their demographics!
[Via: Reuters]