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Microsoft and CNBC have recently reached an agreement under which the Redmond giant will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com‘s U.S. mobile audience of 1.1 million unique monthly visitors. The software maker’s first mobile ad syndication deal in the U.S. will see Ford as one of the first companies to launch a campaign in which Microsoft will serve advertising.
Commenting on the announcement, CNBC’s Elisabeth Sami said: “We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization.”
Microsoft Mobile advertising is available in 11 markets around the world: Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the United Kingdom and the United States.
[Via: slashphone]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
