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RIM co-CEO Mike Lazaridis recently opened up a bit about the development process of the BlackBerry Storm – apparently early models weren’t up to snuff for Vodafone: “I thought that when we put Quadband EDGE and GPS and a powerful CPU and high-performance graphics cards on one tiny board – I figured that that was enough of a breakthrough and Vodafone sent me packing!” This history could be reflected in some of the first rumours of the BlackBerry Storm, which portrayed a less than stellar keypad, but according to early reviews everything has been nicely ironed over thanks in part to Vodafone. Many of Vodafone’s ads are touting that the BlackBerry 9500 is custom-built for them, and I guess this is exactly what they’re talking about.
RIM has traditionally been fairly conservative in their releases, but by taking a few hints from their carrier partners, they’re obviously learning a thing or two.
[via Pocket-Lint]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
