Disqus
Mike Ming has created some customised art for Dell Inspiron Laptops
In scouring the Sunday newspapers, I found an insert for 5 new customised Laptop casings from Dell, which have been patterned-up by an artist called Mike Ming. For our UK readers, that name may cause some amusement due to the usage of the term in current-day language, but nonetheless I persist with my article.
So, I was pondering, as I checked out these new customised case patterns, who is going to buy them? Obviously Dell did their Market Research, but I struck an immediate mental picture of all the case customisation effort that have come and gone on Mobiles – think of the various players who have been involved (I used to work for one of them), and most of the big boys have tried this, with limited success (as far as I understand).
So what will make the Dell Laptop case patterns successful? Well, perhaps the right demographic exists, and perhaps the ‘Halo effect’ of having the Laptops on the site will draw users to look at and buy other things…
At any rate, what do the IntoMobile readers reckon to the case art?
You can go to Dell’s global site here, and then it’s navigation to select and customise your Inspiron Laptop that will let you see the art in detail.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
