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At a recent press conference (covered by Reuters), 3UK CEO Kevin Russell had a number of interesting things to say – some headlines below:
- 3 are focusing on mobile broadband and Internet-based mobile services (such as Facebook, Windows Live Messenger, and Skype) to lure customers over to their network
- More than 600,000 customers have mobile broadband kit now
- Mobile Termination Rates (the fees that Mobile Operators charge each other to terminate others’ calls in to their networks) in the UK are set at a level that makes it very difficult for 3UK to lower call prices any more
There are some key things that you can read from this – firstly that 3UK is heavily positioning to become a broadband provider (which it pretty much has the network to do), but also they are looking at their capacity and cost base, and trying to compete on all axes. Quite where the regulatory framework will go is anyone’s guess, but I would bet that 3UK will be trying to really drive cost reduction in order to further boost their business against the four larger incumbents.
[Via: Reuters]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
