Sprint Nextel-owned Boost Mobile is enticing new customers to sign-up and is hence reducing cost of calling plans. The new pricing is twice as cheaper, from 20 cents per minute to 10 cents per minute.
In addition, Boost will also make changes to its $50 monthly unlimited usage plan, but it still has to announce all the details. And while we’re talking about plans, they [plans] are not available in all Boost markets yet, and will be rolled out on a selective basis.
The main idea behind Boost’s moves is to expand their reach to go beyond 14-to-25 year olds who currently favor the service.
[Via: PhoneScoop]