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AdMob September 2008 Metrics report is out; Moto RAZR still the leading device for the mobile web access

Categories: Mobile Web, Research
By: , IntoMobile
Saturday, October 18th, 2008 at 7:17 AM

AdMob September 2008 Metrics report is out now. The number of mobile sites and applications in AdMob’s network increased to more than 6,000, with 4,308 publishers requesting ads in September 2008.

Here are the highlights from the report:

  • Worldwide, top four used handsets are Motorola RAZR, Nokia N70, Motorola KRZR and the Apple iPhone. There were 103 million ad requests from iPhones in September 2008.
  • In the US, 16 of the current top 20 devices are new from September 2007. These new devices include popular Samsung Instinct and Apple iPhone handsets. However, the Motorola RAZR and KRZR are still the top two handsets in the United States today.
  • In the UK, the Nokia N95 gained share steadily throughout the year and is now the leading handset with 9.7% share of requests. The Sony Ericsson K800i and W850i, the number 1 and number 4 handsets respectively in September 2007, both remain in the Top 5 a year later.
  • Worldwide ad requests fell 0.8% month over month to 5.1 billion, while ads served increased 26% to 4.5 billion.
  • U.S. requests grew 8.8% to 1.9 billion in September 2008.

The full September 2008 report with additional details and all previous reports are available for free download from AdMob’s website.

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.