Disqus
Car makers and/or their marketing agencies seem to love the idea of creating an iPhone application to get some media attention. We’ve seen Audi and Mercedes going this route, and now we have the good ol’ Ford releasing its own app for Apple’s handset and the iPod Touch. However, instead of simply praising their new car, Ford’s marketing decided to offer something at least semi-useful and made it sponsored by the all-new 2009 Ford Flex.
Tao Agency is the software developer behind the Flex Photo Lab, which is touted as a “mini Photoshop-like” app. It’s far from Photoshop, let me make that clear — all it does is allows users to take new or archived photos and apply filters to improve image quality or add effects with the touch of a finger, or a tilt and a twist.
The Flex Photo Lab consists of two parts – “Darkroom” and “Discover FLEX.” From the former, users can add such effects to their images as kaleidoscope, adjust brightness/contrast and hue/saturation, add the so called electric lines, darken/burn (Spot Burner) and lighten (Spot Lighter) select areas of their photos.
The latter part of the app puts Ford’s latest vehicle in the spotlight through 360-degree exterior and interior views, vehicle information, and a photo gallery. There is also a “Locate the Flex” feature that uses Google Maps to help users find their nearest Ford dealer.
Flex Photo Lab is available as a free download and you can grab it from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
