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WorldMate gets a new brand identity, users better WorldMate Live

Categories: Announcements, Applications,
By: , IntoMobile
Monday, October 27th, 2008 at 3:54 AM

WorldMate has recently unveiled a new brand identity and the biggest upgrade of their WorldMate Live mobile app/service.

I won’t discuss the new brand identity here — let the designers do that — it’s the WorldMate Live that’s on my radar. The newly revamped application is “significantly improved” in terms of usability and now includes a new home screen featuring a contextual dashboard based on users’ travel behavior, and a “carousel” display and navigation of all WorldMate Live’s services. Mentioned services include hotel booking, itinerary manager, and other relevant tools like real-time flight status updates; maps and directions to hotel, meetings and airport; and weather forecasts.

In a nutshell, it’s a must have app for every frequent traveller out there who users either BlackBerry or Windows Mobile powered smartphone. WorldMate Live allows users to easily create, plan and manage their entire itinerary, as well as access critical real-time information related to their travel schedule. It has been downloaded by more than 1.5 million users during the past 12 months.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.