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DVB-H WILL succeed say analysts…

October 30, 2008 by Ben Robinson - 2 Comments

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The Nokia N96 has DVB-H...

The Nokia N96 has DVB-H...

TechRadar is reporting that some analysts have said that DVB-H Mobile TV could actually succeed! Yes, that’s what we like to hear!

Apparently Frost and Sullivan (a well-known research company) has published result of a survey saying that (a) DVB-H will become the standard by 2010, and (b) the industry will then be worth …. wait for it … £5.4bn!

Interestingly, they also say that it’s subscriptions that are going to bring the cash in – but here’s my thing – are people going to be comfortable with the “Mobile” model of paying monthly, or will they expect the (Ad-supported) “Free” viewing model they are used to with (at least) terrestrial TV….?

Well, I am sitting firmly on the fence with the likelihood of DVB-H succeeding, since there are a lot of disruptive technologies in the same space …

[Via: TechRadar]

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