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DVB-H WILL succeed say analysts…

Categories: DVB-H, Research
By: , IntoMobile
Thursday, October 30th, 2008 at 4:32 PM
The Nokia N96 has DVB-H...

The Nokia N96 has DVB-H...

TechRadar is reporting that some analysts have said that DVB-H Mobile TV could actually succeed! Yes, that’s what we like to hear!

Apparently Frost and Sullivan (a well-known research company) has published result of a survey saying that (a) DVB-H will become the standard by 2010, and (b) the industry will then be worth …. wait for it … £5.4bn!

Interestingly, they also say that it’s subscriptions that are going to bring the cash in – but here’s my thing – are people going to be comfortable with the “Mobile” model of paying monthly, or will they expect the (Ad-supported) “Free” viewing model they are used to with (at least) terrestrial TV….?

Well, I am sitting firmly on the fence with the likelihood of DVB-H succeeding, since there are a lot of disruptive technologies in the same space …

[Via: TechRadar]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

  • James Burland

    Every time I fire up iPlayer on a PC, iPhone or N95 I’m reminded of how rapidly things change in the TV market. Personally, I don’t think DVB-H has any chance whatsoever of making it big in the UK or US.

    How long before the Beeb are streaming HD via iPlayer? How long before all smartphones have 720p displays? Two, perhaps four years?