DVB-H WILL succeed say analysts…

The Nokia N96 has DVB-H...

The Nokia N96 has DVB-H...

TechRadar is reporting that some analysts have said that DVB-H Mobile TV could actually succeed! Yes, that’s what we like to hear!

Apparently Frost and Sullivan (a well-known research company) has published result of a survey saying that (a) DVB-H will become the standard by 2010, and (b) the industry will then be worth …. wait for it … £5.4bn!

Interestingly, they also say that it’s subscriptions that are going to bring the cash in – but here’s my thing – are people going to be comfortable with the “Mobile” model of paying monthly, or will they expect the (Ad-supported) “Free” viewing model they are used to with (at least) terrestrial TV….?

Well, I am sitting firmly on the fence with the likelihood of DVB-H succeeding, since there are a lot of disruptive technologies in the same space …

[Via: TechRadar]

  • James Burland

    Every time I fire up iPlayer on a PC, iPhone or N95 I’m reminded of how rapidly things change in the TV market. Personally, I don’t think DVB-H has any chance whatsoever of making it big in the UK or US.

    How long before the Beeb are streaming HD via iPlayer? How long before all smartphones have 720p displays? Two, perhaps four years?

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